Niki shot to nationwide fame when she reached the semi-finals of ITV’s ‘The X Factor’ in 2007 with a powerful voice and earthy presence which recalls the greatest female vocalists. With over 20 years of work in the music industry, 2008 is shaping up to be her bumper year. Debut single ‘Love Me No More’ was released in September, a starring role in the West End's ‘Blood Brothers’ (including performances in her beloved Birmingham) has been greeted to rave reviews and now Niki is a Say It artist performing ‘I Miss You’ messages for men.